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<channel>
	<title>Susan Perloff WRITES</title>
	<atom:link href="http://www.susanperloffwrites.com/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.susanperloffwrites.com</link>
	<description>I can write it or teach you to write it.</description>
	<lastBuildDate>Tue, 09 Mar 2010 17:41:42 +0000</lastBuildDate>
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		<title>Assure/Ensure/Insure</title>
		<link>http://www.susanperloffwrites.com/2010/03/assureensureinsure/</link>
		<comments>http://www.susanperloffwrites.com/2010/03/assureensureinsure/#comments</comments>
		<pubDate>Tue, 09 Mar 2010 17:41:42 +0000</pubDate>
		<dc:creator>Susan Perloff</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Write better]]></category>

		<guid isPermaLink="false">http://www.susanperloffwrites.com/?p=163</guid>
		<description><![CDATA[Three little words &#8212; assure, ensure and insure &#8212; can wreak havoc in writing. Consider:
My two-volume 1937 Webster’s Universal Dictionary of the English Language, “profusely illustrated, being the unabridged dictionary by Noah Webster, LL.D.,” defines

assure as To make certain.
ensure as Same as insure.
insure as To underwrite.

But today Ensure means an adult nutrition shake. The word [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Write short sentences</title>
		<link>http://www.susanperloffwrites.com/2010/03/write-short-sentences/</link>
		<comments>http://www.susanperloffwrites.com/2010/03/write-short-sentences/#comments</comments>
		<pubDate>Fri, 05 Mar 2010 17:24:03 +0000</pubDate>
		<dc:creator>Susan Perloff</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Writing tips]]></category>

		<guid isPermaLink="false">http://www.susanperloffwrites.com/?p=162</guid>
		<description><![CDATA[Q. What&#8217;s the shortest sentence?
Write sentences in 20 or fewer words.

To state you point concisely.
To keep your readers’ attention.
To help your readers understand.

Write occasional sentences of 10 or fewer words. Or of one or two or three words. If you use too many words, separating the subject from its verb, readers have to hunt for [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Loving your words</title>
		<link>http://www.susanperloffwrites.com/2010/03/loving-your-words/</link>
		<comments>http://www.susanperloffwrites.com/2010/03/loving-your-words/#comments</comments>
		<pubDate>Tue, 02 Mar 2010 20:51:07 +0000</pubDate>
		<dc:creator>Susan Perloff</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Write better]]></category>

		<guid isPermaLink="false">http://www.susanperloffwrites.com/?p=160</guid>
		<description><![CDATA[In a writing workshop in Philadelphia Writers Group, we read Rose’s manuscript. Three members of the group advised Rose to kill a particular sentence, but Rose kept saying she liked it. Finally Carol suggested that Rose move the sentence to the bottom of the document and write the piece without it. If, when she finished [...]]]></description>
		<wfw:commentRss>http://www.susanperloffwrites.com/2010/03/loving-your-words/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Justice Scalia teaches word usage</title>
		<link>http://www.susanperloffwrites.com/2010/02/says-gruntled-is-not-a-word/</link>
		<comments>http://www.susanperloffwrites.com/2010/02/says-gruntled-is-not-a-word/#comments</comments>
		<pubDate>Tue, 23 Feb 2010 17:15:45 +0000</pubDate>
		<dc:creator>Susan Perloff</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Writing mistakes]]></category>

		<guid isPermaLink="false">http://www.susanperloffwrites.com/?p=135</guid>
		<description><![CDATA[The American Bar Association’s online ABA Journal published this English lesson November 4, 2009:
A lawyer for a company that sells tax-free cigarettes over the internet got a lesson on word usage from Justice Antonin Scalia. Lawyer Randolph Barnhouse described an opportunity to collect tax money as an inchoate interest – an interest that is not [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Writing truthiness?</title>
		<link>http://www.susanperloffwrites.com/2010/02/writing-truthiness/</link>
		<comments>http://www.susanperloffwrites.com/2010/02/writing-truthiness/#comments</comments>
		<pubDate>Mon, 22 Feb 2010 23:12:59 +0000</pubDate>
		<dc:creator>Susan Perloff</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Writing life]]></category>

		<guid isPermaLink="false">http://www.susanperloffwrites.com/2010/02/writing-truthiness/</guid>
		<description><![CDATA[Coming home on a plane, I sit next to a man wearing shorts, sneakers but no socks, and a clean, white t-shirt. He has rolled the sleeves several times, the left one neatly holding his sunglasses.
He carries nothing. No Wired, no Blackberry, no Stephen King, no headset playing heavy metal. Nothing to occupy his mind [...]]]></description>
		<wfw:commentRss>http://www.susanperloffwrites.com/2010/02/writing-truthiness/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Writing mistakes to dye for</title>
		<link>http://www.susanperloffwrites.com/2010/02/writing-mistakes-to-dye-for/</link>
		<comments>http://www.susanperloffwrites.com/2010/02/writing-mistakes-to-dye-for/#comments</comments>
		<pubDate>Tue, 16 Feb 2010 17:15:30 +0000</pubDate>
		<dc:creator>Susan Perloff</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Writing mistakes]]></category>

		<guid isPermaLink="false">http://www.susanperloffwrites.com/?p=136</guid>
		<description><![CDATA[Please enjoy some of my favorite writing mistakes.  After laughing, please share your own.
Ingredience. This word, written on a box of matzo imported from Israel, represents a gestalt concept that gives new meaning to the components of a food product.
Leak soup. This filling appetizer appeared on the menu at a retirement community. It strikes me [...]]]></description>
		<wfw:commentRss>http://www.susanperloffwrites.com/2010/02/writing-mistakes-to-dye-for/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>15 minutes parking</title>
		<link>http://www.susanperloffwrites.com/2010/02/15-minutes-parking/</link>
		<comments>http://www.susanperloffwrites.com/2010/02/15-minutes-parking/#comments</comments>
		<pubDate>Fri, 12 Feb 2010 21:38:22 +0000</pubDate>
		<dc:creator>Susan Perloff</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Writing photos]]></category>

		<guid isPermaLink="false">http://www.susanperloffwrites.com/?p=147</guid>
		<description><![CDATA[]]></description>
		<wfw:commentRss>http://www.susanperloffwrites.com/2010/02/15-minutes-parking/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Hippies use side door</title>
		<link>http://www.susanperloffwrites.com/2010/02/hippies-use-side-door/</link>
		<comments>http://www.susanperloffwrites.com/2010/02/hippies-use-side-door/#comments</comments>
		<pubDate>Wed, 10 Feb 2010 21:17:19 +0000</pubDate>
		<dc:creator>Susan Perloff</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Writing life]]></category>

		<guid isPermaLink="false">http://www.susanperloffwrites.com/?p=145</guid>
		<description><![CDATA[An article called “The Jihadist Next Door” appears in the January 27, 2010, issue of the New York Times Magazine. It tells of a cool young man from a small town in Alabama, a gifted student, who grew up to help lead an African terror group linked to Al Qaeda. The writer, Andrea Elliott, is [...]]]></description>
		<wfw:commentRss>http://www.susanperloffwrites.com/2010/02/hippies-use-side-door/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Make copy pop.</title>
		<link>http://www.susanperloffwrites.com/2010/01/make-copy-pop/</link>
		<comments>http://www.susanperloffwrites.com/2010/01/make-copy-pop/#comments</comments>
		<pubDate>Tue, 26 Jan 2010 00:30:51 +0000</pubDate>
		<dc:creator>Susan Perloff</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Writing Q and A]]></category>

		<guid isPermaLink="false">http://www.susanperloffwrites.com/?p=141</guid>
		<description><![CDATA[Q. What does it mean to make copy pop?
A. Making copy pop means writing copy that captures attention. Popping is neither a technical term nor a term of art. In fact, if you Google the term, you’ll find 945,000 references to Pop3 e-mail accounts and 87,000 ways to make your photos pop off the page. [...]]]></description>
		<wfw:commentRss>http://www.susanperloffwrites.com/2010/01/make-copy-pop/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>7 resolutions 4 your website</title>
		<link>http://www.susanperloffwrites.com/2010/01/7-resolutions-4-your-website/</link>
		<comments>http://www.susanperloffwrites.com/2010/01/7-resolutions-4-your-website/#comments</comments>
		<pubDate>Thu, 14 Jan 2010 17:15:31 +0000</pubDate>
		<dc:creator>Susan Perloff</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Writing life]]></category>

		<guid isPermaLink="false">http://www.susanperloffwrites.com/?p=133</guid>
		<description><![CDATA[Update your content. 
 

Check your list of “upcoming” events and make certain they are still upcoming.
Change your copyright © date to include 2010.
Confirm that your contact information is correct and current.
Verify that the products and services that appear are still available. Update the descriptions and prices.
Certify links to other URLs. Avoid sending visitors (and [...]]]></description>
		<wfw:commentRss>http://www.susanperloffwrites.com/2010/01/7-resolutions-4-your-website/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Predict the future of print media.</title>
		<link>http://www.susanperloffwrites.com/2009/12/predict-the-future-of-print-media/</link>
		<comments>http://www.susanperloffwrites.com/2009/12/predict-the-future-of-print-media/#comments</comments>
		<pubDate>Thu, 31 Dec 2009 21:54:13 +0000</pubDate>
		<dc:creator>Susan Perloff</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Writing life]]></category>

		<guid isPermaLink="false">http://www.susanperloffwrites.com/?p=134</guid>
		<description><![CDATA[Can you predict the future of print media? Perhaps not. You know what you read, though, right?
Someone posted this question on the “answers” section of LinkedIn. &#8220;Editor &#38; Publisher and Kirkus Review are closing. What is the future for print? It has been obvious that print publications are going down one by one. Daily newspapers, [...]]]></description>
		<wfw:commentRss>http://www.susanperloffwrites.com/2009/12/predict-the-future-of-print-media/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Edit in green</title>
		<link>http://www.susanperloffwrites.com/2009/12/edit-in-green/</link>
		<comments>http://www.susanperloffwrites.com/2009/12/edit-in-green/#comments</comments>
		<pubDate>Mon, 14 Dec 2009 18:15:00 +0000</pubDate>
		<dc:creator>Susan Perloff</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Writing tips]]></category>

		<guid isPermaLink="false">http://www.susanperloffwrites.com/?p=128</guid>
		<description><![CDATA[It&#8217;s your turn to edit someone else’s copy. Whether that someone is a colleague, an employee or your CEO, your insight and marginal notes can help or harm the development of the piece – and the writer. Preferred, of course, is help.
Go green. It&#8217;s not easy seeing green, but it&#8217;s even harder seeing red slashes [...]]]></description>
		<wfw:commentRss>http://www.susanperloffwrites.com/2009/12/edit-in-green/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Use the right word.</title>
		<link>http://www.susanperloffwrites.com/2009/12/use-the-right-word/</link>
		<comments>http://www.susanperloffwrites.com/2009/12/use-the-right-word/#comments</comments>
		<pubDate>Thu, 03 Dec 2009 20:33:17 +0000</pubDate>
		<dc:creator>Susan Perloff</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Write better]]></category>

		<guid isPermaLink="false">http://www.susanperloffwrites.com/?p=132</guid>
		<description><![CDATA[The difference between the right word and the almost right word is the difference between lightning and the lightning bug, said Mark Twain. Do you always use the right word? Try some of these apt synonyms for some words about feelings. Source: Council for Relationships.



 Affectionate
 Afraid
 Angry
 Happy
 Hurt
 Sad


close
anxious
annoyed
ecstatic
heartbroken
ashamed


loving
fearful
enraged
joyous
offended
discouraged


tender
horrified
furious
peaceful
suffering
moody


warm
nervous
irate
thrilled
upset
unhappy



&#160;
]]></description>
		<wfw:commentRss>http://www.susanperloffwrites.com/2009/12/use-the-right-word/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Old mistakes keep on giving.</title>
		<link>http://www.susanperloffwrites.com/2009/11/old-mistakes-keep-on-giving/</link>
		<comments>http://www.susanperloffwrites.com/2009/11/old-mistakes-keep-on-giving/#comments</comments>
		<pubDate>Thu, 19 Nov 2009 20:31:30 +0000</pubDate>
		<dc:creator>Susan Perloff</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Writing mistakes]]></category>

		<guid isPermaLink="false">http://www.susanperloffwrites.com/?p=129</guid>
		<description><![CDATA[I published these mistakes from resumes and cover letters in 1998. They continue to amuse, don&#8217;t they?
I demand a salary commiserate with my extensive experience.
Received a plague for Salesperson of the Year.
Wholly responsible for two (2) failed financial institutions.
Failed bar exam with relatively high grades.
It&#8217;s best that I not work with people.
Am a perfectionist and [...]]]></description>
		<wfw:commentRss>http://www.susanperloffwrites.com/2009/11/old-mistakes-keep-on-giving/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Read before mailing.</title>
		<link>http://www.susanperloffwrites.com/2009/11/read-before-mailing/</link>
		<comments>http://www.susanperloffwrites.com/2009/11/read-before-mailing/#comments</comments>
		<pubDate>Thu, 12 Nov 2009 13:00:19 +0000</pubDate>
		<dc:creator>Susan Perloff</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Writing tips]]></category>

		<guid isPermaLink="false">http://www.susanperloffwrites.com/?p=102</guid>
		<description><![CDATA[My health-insurance company invites me to join a new &#8220;free&#8221; program. Do I need it?

 The letter asks if I have ever forgotten which pills do what. The answer is no.
 It asks if I understand why I am taking my medicines. The answer is yes.
 Then it says that, if I have answered yes, [...]]]></description>
		<wfw:commentRss>http://www.susanperloffwrites.com/2009/11/read-before-mailing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>3 tips for writing your website</title>
		<link>http://www.susanperloffwrites.com/2009/10/3-tips-for-writing-copy-on-your-website/</link>
		<comments>http://www.susanperloffwrites.com/2009/10/3-tips-for-writing-copy-on-your-website/#comments</comments>
		<pubDate>Thu, 29 Oct 2009 14:45:26 +0000</pubDate>
		<dc:creator>Susan Perloff</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Writing website copy]]></category>

		<guid isPermaLink="false">http://www.susanperloffwrites.com/?p=127</guid>
		<description><![CDATA[1. Speak clearly and directly about your skills, strengths and accomplishments. Write about your company or yourself.

A situation you faced.
A solution you devised and implemented.
The results you achieved.

2. Use specific examples.

Mention your years of experience, job titles, credentials and so on.
Skip adjectives such as outstanding, reliable and creative. Show how you can be a leader, [...]]]></description>
		<wfw:commentRss>http://www.susanperloffwrites.com/2009/10/3-tips-for-writing-copy-on-your-website/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Just ask</title>
		<link>http://www.susanperloffwrites.com/2009/10/ask-dont-go/</link>
		<comments>http://www.susanperloffwrites.com/2009/10/ask-dont-go/#comments</comments>
		<pubDate>Tue, 13 Oct 2009 15:57:18 +0000</pubDate>
		<dc:creator>Susan Perloff</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[New-word watch]]></category>

		<guid isPermaLink="false">http://www.susanperloffwrites.com/?p=125</guid>
		<description><![CDATA[The director of a nonprofit agency, frustrated with the lack of charitable donations, asked previous donors to shell out even more bucks. Since her request was so high &#8212; and the economy so dim &#8212; she received far less than she anticipated. &#8220;The ask was too big,&#8221; she told a reporter.
The word ask is a [...]]]></description>
		<wfw:commentRss>http://www.susanperloffwrites.com/2009/10/ask-dont-go/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Marketing tans</title>
		<link>http://www.susanperloffwrites.com/2009/10/marketing-tans/</link>
		<comments>http://www.susanperloffwrites.com/2009/10/marketing-tans/#comments</comments>
		<pubDate>Thu, 08 Oct 2009 19:30:00 +0000</pubDate>
		<dc:creator>Susan Perloff</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Writing photos]]></category>

		<guid isPermaLink="false">http://www.susanperloffwrites.com/?p=123</guid>
		<description><![CDATA[
So they market tans? And create custom apparel?
Perhaps they can design opaque black shirts that block all them dangerous ultra-violet lights.
]]></description>
		<wfw:commentRss>http://www.susanperloffwrites.com/2009/10/marketing-tans/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Don&#8217;t write i.e.</title>
		<link>http://www.susanperloffwrites.com/2009/10/dont-write-i-e/</link>
		<comments>http://www.susanperloffwrites.com/2009/10/dont-write-i-e/#comments</comments>
		<pubDate>Fri, 02 Oct 2009 19:08:25 +0000</pubDate>
		<dc:creator>Susan Perloff</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Writing tips]]></category>

		<guid isPermaLink="false">http://www.susanperloffwrites.com/?p=120</guid>
		<description><![CDATA[Do you know that i.e. is the Latin abbreviation for the term id est, meaning &#8220;that is&#8221; or &#8220;in other words&#8221;? Most people don&#8217;t.  So skip it.
If you tend to write i.e. in normal text, just stop.

Don&#8217;t write, We will hold the meeting in the usual place, i.e., the second-floor conference room.
Do write, We will hold the meeting [...]]]></description>
		<wfw:commentRss>http://www.susanperloffwrites.com/2009/10/dont-write-i-e/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>New-word watch</title>
		<link>http://www.susanperloffwrites.com/2009/09/new-word-watch/</link>
		<comments>http://www.susanperloffwrites.com/2009/09/new-word-watch/#comments</comments>
		<pubDate>Thu, 24 Sep 2009 21:02:38 +0000</pubDate>
		<dc:creator>Susan Perloff</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[New-word watch]]></category>

		<guid isPermaLink="false">http://www.susanperloffwrites.com/?p=97</guid>
		<description><![CDATA[Greenwash. Verb. To pretend that everything you do, make or sell is good for the environment.

The housing development company greenwashes its new homes, even though it orients most of its picture windows to the north, where it&#8217;s cold and dark.
The paper store greenwashes its merchandise, claiming its papers are recyclable &#8212; even though the packages [...]]]></description>
		<wfw:commentRss>http://www.susanperloffwrites.com/2009/09/new-word-watch/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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