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<channel>
	<title>Susan Perloff WRITES</title>
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	<link>http://www.susanperloffwrites.com</link>
	<description>I can write it or teach you to write it.</description>
	<lastBuildDate>Fri, 10 Sep 2010 00:40:10 +0000</lastBuildDate>
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		<item>
		<title>Won&#8217;t you be my neighbor?</title>
		<link>http://www.susanperloffwrites.com/2010/09/wont-you-be-my-neighbor/</link>
		<comments>http://www.susanperloffwrites.com/2010/09/wont-you-be-my-neighbor/#comments</comments>
		<pubDate>Fri, 10 Sep 2010 00:40:10 +0000</pubDate>
		<dc:creator>Susan Perloff</dc:creator>
				<category><![CDATA[Writing life]]></category>

		<guid isPermaLink="false">http://www.susanperloffwrites.com/?p=324</guid>
		<description><![CDATA[An e-mail arrives: “I&#8217;d like to add you to my professional network on LinkedIn.” I ask if we know each other. She writes: “In response to your question, no. In fact, I&#8217;m not quite sure how your name came up on my list of invitees that I generated yesterday. Nonetheless, I&#8217;m glad that I have [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>WANTED: Writing coach</title>
		<link>http://www.susanperloffwrites.com/2010/09/wanted-writing-coach/</link>
		<comments>http://www.susanperloffwrites.com/2010/09/wanted-writing-coach/#comments</comments>
		<pubDate>Thu, 02 Sep 2010 19:29:24 +0000</pubDate>
		<dc:creator>Susan Perloff</dc:creator>
				<category><![CDATA[Writing training]]></category>

		<guid isPermaLink="false">http://www.susanperloffwrites.com/?p=319</guid>
		<description><![CDATA[Do you need to find a writing coach for managers and executives? If you are a leader in training or human resources, you might. Consider credentials. Don’t hire a soccer coach to motivate a swimming team. Don’t hire a specialist in organizational development to coach employees in telecommuting. Don’t hire a high-school English teacher to [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>It is what it is.</title>
		<link>http://www.susanperloffwrites.com/2010/08/it-is-what-it-is/</link>
		<comments>http://www.susanperloffwrites.com/2010/08/it-is-what-it-is/#comments</comments>
		<pubDate>Tue, 17 Aug 2010 20:01:04 +0000</pubDate>
		<dc:creator>Susan Perloff</dc:creator>
				<category><![CDATA[Write better]]></category>
		<category><![CDATA[Writing tips]]></category>

		<guid isPermaLink="false">http://www.susanperloffwrites.com/?p=307</guid>
		<description><![CDATA[It is what it is captured my attention the first three times I heard the phrase. Those three times might have been before 11 on a single workday. The only time the idiom grabbed me was when my nearly-4-year-old granddaughter was patiently explaining one of her daddy’s frustrating habits. When I asked why he behaved [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>LBJ took the IRT</title>
		<link>http://www.susanperloffwrites.com/2010/08/lbj-took-the-irt-2/</link>
		<comments>http://www.susanperloffwrites.com/2010/08/lbj-took-the-irt-2/#comments</comments>
		<pubDate>Sat, 14 Aug 2010 19:26:30 +0000</pubDate>
		<dc:creator>Susan Perloff</dc:creator>
				<category><![CDATA[New-word watch]]></category>

		<guid isPermaLink="false">http://www.susanperloffwrites.com/?p=296</guid>
		<description><![CDATA[Remember those lyrics? &#8220;LBJ took the IRT&#8221;? They begin the &#8220;Initials&#8221; song in Hair. I have recently learned two new abbreviations that also make me sing. David, a member of the Philadelphia Writers Group, mentioned TLA. In Philadelphia, TLA stands for the Theater of the Living Arts. In the larger world, David says, it means [...]]]></description>
		<wfw:commentRss>http://www.susanperloffwrites.com/2010/08/lbj-took-the-irt-2/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Client mandatories</title>
		<link>http://www.susanperloffwrites.com/2010/08/client-mandatories/</link>
		<comments>http://www.susanperloffwrites.com/2010/08/client-mandatories/#comments</comments>
		<pubDate>Tue, 03 Aug 2010 19:47:53 +0000</pubDate>
		<dc:creator>Susan Perloff</dc:creator>
				<category><![CDATA[New-word watch]]></category>

		<guid isPermaLink="false">http://www.susanperloffwrites.com/?p=285</guid>
		<description><![CDATA[I am coaching a young man at an advertising/public relations firm. We&#8217;re working on his writing. He writes memos referring to client mandatories, which I gently suggest is not a word. He is astonished. The firm uses the word so often, everyone on staff believes it exists. To them it describes the products the client [...]]]></description>
		<wfw:commentRss>http://www.susanperloffwrites.com/2010/08/client-mandatories/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Case study</title>
		<link>http://www.susanperloffwrites.com/2010/07/case-study/</link>
		<comments>http://www.susanperloffwrites.com/2010/07/case-study/#comments</comments>
		<pubDate>Mon, 26 Jul 2010 16:02:03 +0000</pubDate>
		<dc:creator>Susan Perloff</dc:creator>
				<category><![CDATA[Writing life]]></category>
		<category><![CDATA[Writing mistakes]]></category>
		<category><![CDATA[Writing training]]></category>

		<guid isPermaLink="false">http://www.susanperloffwrites.com/?p=276</guid>
		<description><![CDATA[Here&#8217;s a case study in writing coaching. &#8220;Shirley&#8221; has a public relations job at a big nonprofit. She writes news releases, newsletters and internet copy, all poorly. She doesn’t know the active voice from apple cider, she confuses their and there and she can’t differentiate a good lead on a story from a bargain on [...]]]></description>
		<wfw:commentRss>http://www.susanperloffwrites.com/2010/07/case-study/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Contact us</title>
		<link>http://www.susanperloffwrites.com/2010/07/contact-us/</link>
		<comments>http://www.susanperloffwrites.com/2010/07/contact-us/#comments</comments>
		<pubDate>Mon, 12 Jul 2010 12:00:08 +0000</pubDate>
		<dc:creator>Susan Perloff</dc:creator>
				<category><![CDATA[Writing mistakes]]></category>
		<category><![CDATA[Writing website copy]]></category>

		<guid isPermaLink="false">http://www.susanperloffwrites.com/?p=229</guid>
		<description><![CDATA[Contact us. Or don&#8217;t! Do we care? Some websites with contact pages require you to divulge personal information before you can ask a simple question. Does your site do that? If so, do you think it pushes away the very potential new customers or clients you want to attract? Make certain that you ask only [...]]]></description>
		<wfw:commentRss>http://www.susanperloffwrites.com/2010/07/contact-us/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Use a comma in a series?</title>
		<link>http://www.susanperloffwrites.com/2010/07/use-a-comma-in-a-series/</link>
		<comments>http://www.susanperloffwrites.com/2010/07/use-a-comma-in-a-series/#comments</comments>
		<pubDate>Tue, 06 Jul 2010 16:23:07 +0000</pubDate>
		<dc:creator>Susan Perloff</dc:creator>
				<category><![CDATA[FAQ]]></category>
		<category><![CDATA[Writing mistakes]]></category>
		<category><![CDATA[Writing training]]></category>

		<guid isPermaLink="false">http://www.susanperloffwrites.com/?p=179</guid>
		<description><![CDATA[Q. Is it correct to use a comma before the last item in a series? I say yes. My boss says no. We argue about it every day. A. Your call. Actually, your boss&#8217; call. (Never lose a job over commas.) The comma before the end of a series is called a serial comma. You, [...]]]></description>
		<wfw:commentRss>http://www.susanperloffwrites.com/2010/07/use-a-comma-in-a-series/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>My first writing job</title>
		<link>http://www.susanperloffwrites.com/2010/06/my-first-writing-job/</link>
		<comments>http://www.susanperloffwrites.com/2010/06/my-first-writing-job/#comments</comments>
		<pubDate>Mon, 28 Jun 2010 17:03:30 +0000</pubDate>
		<dc:creator>Susan Perloff</dc:creator>
				<category><![CDATA[Writing life]]></category>

		<guid isPermaLink="false">http://www.susanperloffwrites.com/?p=178</guid>
		<description><![CDATA[My first job involved purchasing cheese sandwiches with mayo. A journalism professor at the University of Pennsylvania was a night city editor at the late, great Philadelphia Bulletin. When I asked him about jobs, he sent me to the Bulletin’s features editor, who asked what I wanted to write. “Anything but women’s,” I said. “I [...]]]></description>
		<wfw:commentRss>http://www.susanperloffwrites.com/2010/06/my-first-writing-job/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Nonfiction writers</title>
		<link>http://www.susanperloffwrites.com/2010/06/nonfiction-writers/</link>
		<comments>http://www.susanperloffwrites.com/2010/06/nonfiction-writers/#comments</comments>
		<pubDate>Fri, 25 Jun 2010 14:24:28 +0000</pubDate>
		<dc:creator>Susan Perloff</dc:creator>
				<category><![CDATA[Philadelphia Writers Group]]></category>

		<guid isPermaLink="false">http://www.susanperloffwrites.com/?p=190</guid>
		<description><![CDATA[Please consider joining the Philadelphia Writers Group at Meetup.com. We meet the first and third Tuesday evening at 6 at a confidential Center City location near 15th and Locust. If you participate, you will enrich the discussion. Cost is $5 per session. We workshop each other’s nonfiction creations. So far we have critiqued pieces about [...]]]></description>
		<wfw:commentRss>http://www.susanperloffwrites.com/2010/06/nonfiction-writers/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Write in 3s</title>
		<link>http://www.susanperloffwrites.com/2010/06/write-in-3s/</link>
		<comments>http://www.susanperloffwrites.com/2010/06/write-in-3s/#comments</comments>
		<pubDate>Wed, 23 Jun 2010 13:52:18 +0000</pubDate>
		<dc:creator>Susan Perloff</dc:creator>
				<category><![CDATA[Writing tips]]></category>
		<category><![CDATA[Writing website copy]]></category>

		<guid isPermaLink="false">http://www.susanperloffwrites.com/?p=189</guid>
		<description><![CDATA[When you list ideas, examples or foreign countries, name 3 at a time. Like 3 strikes in baseball, 3 little pigs and 3 little words. When you mention the highlights of your vacation, name 3. Three examples sing. Two examples thud. Four examples overdo. Note the difference between: 2 adjectives: The future of the stock [...]]]></description>
		<wfw:commentRss>http://www.susanperloffwrites.com/2010/06/write-in-3s/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>If I bought the Inquirer</title>
		<link>http://www.susanperloffwrites.com/2010/06/if-i-bought-the-inquirer/</link>
		<comments>http://www.susanperloffwrites.com/2010/06/if-i-bought-the-inquirer/#comments</comments>
		<pubDate>Mon, 07 Jun 2010 14:00:12 +0000</pubDate>
		<dc:creator>Susan Perloff</dc:creator>
				<category><![CDATA[Writing life]]></category>

		<guid isPermaLink="false">http://www.susanperloffwrites.com/?p=182</guid>
		<description><![CDATA[In the 1970s and 1980s the Inquirer won 16 Pulitzer prizes for reporting, writing, photography and editorial cartoons. We all want that regime, those writers and those heady days back again. To get there, the paper should write more about news and issues and less about what people say they think they want to read. [...]]]></description>
		<wfw:commentRss>http://www.susanperloffwrites.com/2010/06/if-i-bought-the-inquirer/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Write strategic content</title>
		<link>http://www.susanperloffwrites.com/2010/06/write-strategic-content/</link>
		<comments>http://www.susanperloffwrites.com/2010/06/write-strategic-content/#comments</comments>
		<pubDate>Thu, 03 Jun 2010 15:59:41 +0000</pubDate>
		<dc:creator>Susan Perloff</dc:creator>
				<category><![CDATA[Writing website copy]]></category>

		<guid isPermaLink="false">http://www.susanperloffwrites.com/?p=177</guid>
		<description><![CDATA[Is someone trying to sell you pay-per-click services again? Promising to submit your domain name to key search engines? Suggesting you pay them to create keywords to promote your site? You can certainly pay someone to perform those tasks. Or, in this economic earthquake, you can reap the same benefits without spending a penny: Do [...]]]></description>
		<wfw:commentRss>http://www.susanperloffwrites.com/2010/06/write-strategic-content/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Reinforce good writing skills.</title>
		<link>http://www.susanperloffwrites.com/2010/04/reinforce-good-writing-skills/</link>
		<comments>http://www.susanperloffwrites.com/2010/04/reinforce-good-writing-skills/#comments</comments>
		<pubDate>Wed, 28 Apr 2010 16:00:42 +0000</pubDate>
		<dc:creator>Susan Perloff</dc:creator>
				<category><![CDATA[Writing training]]></category>

		<guid isPermaLink="false">http://www.susanperloffwrites.com/?p=176</guid>
		<description><![CDATA[When you give employees writing assignments, do you close your eyes and hope for the best? If you want to enrich both the documents and the writers, try these 7 helpful suggestions. Encourage people to list the crucial ideas in a document or to draft a simple outline – before writing. When you review a [...]]]></description>
		<wfw:commentRss>http://www.susanperloffwrites.com/2010/04/reinforce-good-writing-skills/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Write an op-ed.</title>
		<link>http://www.susanperloffwrites.com/2010/04/write-an-op-ed/</link>
		<comments>http://www.susanperloffwrites.com/2010/04/write-an-op-ed/#comments</comments>
		<pubDate>Fri, 23 Apr 2010 20:33:51 +0000</pubDate>
		<dc:creator>Susan Perloff</dc:creator>
				<category><![CDATA[Writing tips]]></category>

		<guid isPermaLink="false">http://www.susanperloffwrites.com/?p=173</guid>
		<description><![CDATA[How to write an op-ed in 5 quick steps. Choose a current issue on which you have strong ideas. If it makes you scream, laugh or grit your teeth, you have found the correct issue. Identify the publication where you would like to see your article. Read at least 10 op-eds in that publication. Check [...]]]></description>
		<wfw:commentRss>http://www.susanperloffwrites.com/2010/04/write-an-op-ed/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>String your verbals.</title>
		<link>http://www.susanperloffwrites.com/2010/04/string-your-verbals/</link>
		<comments>http://www.susanperloffwrites.com/2010/04/string-your-verbals/#comments</comments>
		<pubDate>Tue, 20 Apr 2010 20:27:09 +0000</pubDate>
		<dc:creator>Susan Perloff</dc:creator>
				<category><![CDATA[Writing tips]]></category>

		<guid isPermaLink="false">http://www.susanperloffwrites.com/?p=172</guid>
		<description><![CDATA[Verbals are words that carry the idea of action or being but do not function as true verbs. They are mutated verbs that have lost their subjects and tense. As pseudo-verbs, they serve primarily as nouns, adjectives or adverbs. Verbals include participles, infinitives and gerunds. Let’s focus on gerunds. Gerunds are present participles that function [...]]]></description>
		<wfw:commentRss>http://www.susanperloffwrites.com/2010/04/string-your-verbals/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Write strong captions.</title>
		<link>http://www.susanperloffwrites.com/2010/04/write-strong-captions/</link>
		<comments>http://www.susanperloffwrites.com/2010/04/write-strong-captions/#comments</comments>
		<pubDate>Fri, 16 Apr 2010 20:51:05 +0000</pubDate>
		<dc:creator>Susan Perloff</dc:creator>
				<category><![CDATA[FAQ]]></category>

		<guid isPermaLink="false">http://www.susanperloffwrites.com/?p=169</guid>
		<description><![CDATA[Q. How do I write great captions for the pictures in my print and electronic publications? A. Imagine that you are creating a video image. If the picture weren’t there, the caption should summon an image. Write tight. Write it in 1 sentence or 1 short paragraph. Write lively. Write The student tackles the word [...]]]></description>
		<wfw:commentRss>http://www.susanperloffwrites.com/2010/04/write-strong-captions/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Address one reader at a time.</title>
		<link>http://www.susanperloffwrites.com/2010/04/address-one-reader-at-a-time/</link>
		<comments>http://www.susanperloffwrites.com/2010/04/address-one-reader-at-a-time/#comments</comments>
		<pubDate>Tue, 13 Apr 2010 20:25:59 +0000</pubDate>
		<dc:creator>Susan Perloff</dc:creator>
				<category><![CDATA[Writing website copy]]></category>

		<guid isPermaLink="false">http://www.susanperloffwrites.com/?p=171</guid>
		<description><![CDATA[Write to one reader at a time. Whether you are writing to an audience of 2 or 20,000, address each reader as an individual. Readers think of themselves as individuals because the are individuals.  If you refer to them as a group, you minimize their personal role. For example: Don’t write   If each one of [...]]]></description>
		<wfw:commentRss>http://www.susanperloffwrites.com/2010/04/address-one-reader-at-a-time/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Prefer present tense.</title>
		<link>http://www.susanperloffwrites.com/2010/03/prefer-present-tense/</link>
		<comments>http://www.susanperloffwrites.com/2010/03/prefer-present-tense/#comments</comments>
		<pubDate>Wed, 31 Mar 2010 19:04:09 +0000</pubDate>
		<dc:creator>Susan Perloff</dc:creator>
				<category><![CDATA[FAQ]]></category>

		<guid isPermaLink="false">http://www.susanperloffwrites.com/?p=167</guid>
		<description><![CDATA[Q. Sometimes I find that I write about things in the future tense, but I don’t really know why. For example, I write that the software will help in an emergency. But what I really mean is that, if people buy our software, it helps right now. Can you help? A. Sure. You are correct [...]]]></description>
		<wfw:commentRss>http://www.susanperloffwrites.com/2010/03/prefer-present-tense/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Tell truth. Kill story.</title>
		<link>http://www.susanperloffwrites.com/2010/03/tell-truth-kill-story/</link>
		<comments>http://www.susanperloffwrites.com/2010/03/tell-truth-kill-story/#comments</comments>
		<pubDate>Wed, 24 Mar 2010 14:42:01 +0000</pubDate>
		<dc:creator>Susan Perloff</dc:creator>
				<category><![CDATA[Writing life]]></category>

		<guid isPermaLink="false">http://www.susanperloffwrites.com/?p=166</guid>
		<description><![CDATA[It has happened twice: I interview an executive. He shares his personal story, as his handlers wish. Then he realizes he has spoken too freely – and nixes publication. Has this happened to you? First came Mr. S., a laborer who built a company that supported three generations and a few hundred employees. His grandson [...]]]></description>
		<wfw:commentRss>http://www.susanperloffwrites.com/2010/03/tell-truth-kill-story/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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